Category Archives: social networking


Foodspotting Using Scarcity to Increase Quality

Using Scarcity to Increase Quality from UX Magazine

“Foodspotting is a site where people share photos of their favorite dishes. Rather than review a restaurant, you can see and share favorite dishes at a restaurant. You like the Pad Woon Sen at that Thai place? Let people know by taking a photo of the dish next time you eat there. Foodspotters, as Foodspotting users are called, love sharing these photos. In fact, before there was Foodspotting, there have been photo groups on Flickr where people shared interesting photos of dishes.

So how is Foodspotting using scarcity?

If you’re making the effort to photograph your dinner, you probably at least enjoy that dish. But what about your favorite dishes—the ones you rave about to your friends? For these, all users get “noms”—special ribbons reserved for those dishes you’ve tried and loved best. But there’s a catch: Foodspotting states, “You only get 5 noms to start with and must earn the right to nom more foods after that!”

Foodspotting using restricted Noms
“Noms” are reserved for my favorite dishes.

By limiting noms, Foodspotting encourages people to be more selective about which foods deserve special recognition. The site claims “the blue ribbon (the ‘nom’) means more because it’s hard to get.” People won’t give every dish a nomination lest they have no remaining noms to give to a dish that really is exceptional.

This idea could be applied in other, more familiar contexts. Imagine YouTube limiting each person to a handful of five-star ratings per month. Or what if Facebook limited the number of “likes” a user can use per day? While this isn’t the behavior Facebook wants to encourage, introducing a limited supply would change how people use the “like” button.”

Meetup everywhere

Meetup is a social website that allows people to meet others who have same interests to do, learn, share and change something.

Meetup also offers Meetup Everywhere API, that helps people share their Meetup events on blogs and tweeter. Mashable and  (Red) believe that social media can be used in different way to make the world better.

I have been thinking to apply Meetup Everywhere API into G0Hitchhike for Travelers and Requesters meet more people, share info and items, and help each other.


Mapping Social Media Websites by Mindmeister

Use Mindmeister to map Social Media Websites by Micah Johnson.

The exported pdf

~yuwei fu

Social Object

Jyri Engeström came out social object theory on social website.

Alex de Carvalho presented a slide shows based on object-centered social web site.


Object- Centered Socail Website

Designing for the Social WebDesigning for the Social Web by Joshua Porter

Social objects, as we may call the object that mediate social actities, are often overlooked in the excitement about social software, in particular, social networking site like MySpace and facebook. Jyri Engestrom, the founder of the social messaging Jaiku, laments that too much focus in social design is on networking, and not have ever-present social objects that connect us all together:

“The term social networking makes little sense if we leave out the objects that mediate the ties between people. Think about the object as the reason why people affiliate with each specific other and not just anyone. For instance, if the object is a job, it will connect me to one set of people whereas a date will link me to a radically different group. This is common sense but unfortunately it’s not included in the image of the network diagram that most people imagine when they hear the term “social network.” The fallacy is to think that social networks are just made up of people.”

Discovering and modeling these social objects, and our interactions in and around them, is a major part in social design.
Social objects within your web application don’t have to be exact representations of physical objects (like videos, photos, or dogs). They can be abstract.

The most successful web app are built around social objects. Here are some examples:
Flicker – Photos, – Bookmarks, Blogger – Blogs, Amazon – Products, YouTube – video
Netflix – Movies, Digg – New stories, Wikipedia – Encyclopedia, Twitter – Messages, Dogster – Dogs

Why some social network services work and others don’t — Or: the case for object-centered sociality
by Jyri Engeström

‘social network’ by Albert Laszlo-Barabasi and Mark Buchanan in the popular science world, and Clay Shirky and others in the social software world. These authors build on the definition of the social network as ‘a map of the relationships between individuals.’ Basically I’m defending an alternative approach to social networks here, which I call ‘object centered sociality’ following the sociologist Karin Knorr Cetina. I’ll try to articulate the conceptual difference between the two approaches and briefly demonstrate that object-centered sociality helps us to understand better why some social networking services succeed while others don’t.

“social networks consist of people who are connected by a shared object.” That’s why many sociologists, especially activity theorists, actor-network theorists and post-ANT people prefer to talk about ‘socio-material networks’, or just ‘activities’ or ‘practices’ (as I do) instead of social networks.

We can use the object-centered sociality theory to identify new objects that are potentially suitable for social networking services. Take the notion of place, for example. Annotating places is a new practice for which there is clearly a need, but for which there is no successful service at the moment because the technology for capturing one’s location is not quite yet cheap enough, reliable enough, and easy enough to use. In other words, to get a ‘Flickr for maps’ we first need a ‘digital camera for location.’ Approaching sociality as object-centered is to suggest that when it becomes easy to create digital instances of the object, the online services for networking on, through, and around that object will emerge too. Social network theory fails to recognise such real-world dynamics because its notion of sociality is limited to just people.
For a much more elaborate academic argument about object-centered sociality, see the chapter on ‘Objectual Practice’ by Karin Knorr Cetina in The practice turn in contemporary theory, edited by Theodor R. Schatzki, Karin Knorr Cetina, and Eike von Savigny (London 2001: Routledge.)


Fring, your friends, mobile