Category Archives: marketing

Foodspotting Using Scarcity to Increase Quality

Using Scarcity to Increase Quality from UX Magazine

“Foodspotting is a site where people share photos of their favorite dishes. Rather than review a restaurant, you can see and share favorite dishes at a restaurant. You like the Pad Woon Sen at that Thai place? Let people know by taking a photo of the dish next time you eat there. Foodspotters, as Foodspotting users are called, love sharing these photos. In fact, before there was Foodspotting, there have been photo groups on Flickr where people shared interesting photos of dishes.

So how is Foodspotting using scarcity?

If you’re making the effort to photograph your dinner, you probably at least enjoy that dish. But what about your favorite dishes—the ones you rave about to your friends? For these, all users get “noms”—special ribbons reserved for those dishes you’ve tried and loved best. But there’s a catch: Foodspotting states, “You only get 5 noms to start with and must earn the right to nom more foods after that!”

Foodspotting using restricted Noms
“Noms” are reserved for my favorite dishes.

By limiting noms, Foodspotting encourages people to be more selective about which foods deserve special recognition. The site claims “the blue ribbon (the ‘nom’) means more because it’s hard to get.” People won’t give every dish a nomination lest they have no remaining noms to give to a dish that really is exceptional.

This idea could be applied in other, more familiar contexts. Imagine YouTube limiting each person to a handful of five-star ratings per month. Or what if Facebook limited the number of “likes” a user can use per day? While this isn’t the behavior Facebook wants to encourage, introducing a limited supply would change how people use the “like” button.”

Advertisements

Promote on CSA in the America

I started to promote GoHitchhike.com on American colleges International Student Association websites. Here are the lists of  CSA (Chinese Students Association) and TSA (Taiwanese Students Association)

Continue reading

Internet Marketing Plan II

Maintenance options
(quoted from An Introduction to Internet Marketing and Planning by Martyn Whittaker)

step1- Review analytics
Review Hittail- add new content to reflect promising long tail key phrases
Check for broken links, http://home.snafu.de/tilman/xenulink.html

Step2- Build incoming links
Look out for newsworthy items and craft news release using them
Add site information to directories

Step3- Social media marketing

Step4- Create update schedule
Add fresh content

Step5- Develop e-mail marketing campaign
Integrate existing customers and prospects into email ‘house’ list

Step6- Infrastructure maintenance
Review google webmaster tool

Step7- Review pay-per-click ad
Review data and adjust keyword
Experiment with new keyword phrases

Step8- Optimize site
Use google site optimizer to set up an a/b or multivariate tests to test the efficacy of page elements and how they effect conversion rates

~yuweifu

Internet Marketing Plan I

Organizing for the Internet marketing process
(quoted from An Introduction to Internet Marketing and Planning by Martyn Whittaker)

Step1- Register domain names

Step2- Select suitable technology for your e-mail marketing camping
Constant contact, Vertical response, Exact target, Experian cheetahmail, Responsys, Silverpop, YesMail

Step3- Being the development of an e-mail house list

Step4- Determine your keyword phrase for inclusion on your web site

Step5- Define pages and page elements required (or review pages on an existing site)

Step6- Create and craft web pages

Step7- Create google base page

Step8- Optimize pages

Step9- Initialize analytics
Google analytics, omniture, webtrends
Build javascript analytics code into each page

Step10- Sever housekeeping
Create robots.txt
Create sitemap to google

Step11- Setup google webmaster tools

Step12- Submit pages

Step13- Create a blog
Burn the site using Feedburner

Step14- Create pay-per-click ad campaign

Step15- Start link building activities

Step16- Set social media marketing objectives

~yuweifu