Memory inception; Three Keys To Creating A Great User Experience For Your Product by Dmitry Dragilev posted on Tech Crunch brought out three points to plant a memory: Transitions, Wow Moments, and Endings.
Transitions: “Giving customers one sensation and then transitioning to another causes a change customers will recognize and are surprisingly likely to remember. Transitions need a clear end and a new beginning, which will trigger the right-to-left-brain transition and form a memory.”
Wow Moments: “Very little of what you create for a customer will ever be remembered by them. They will only remember the peak experiences they have and refer back to them to sum up their feelings about your product.”
Endings: “Endings can put a positive spin on a negative experience or take a positive experience and ruin the whole thing. People remember endings.”
For me, the Wow Moments is most important but also most difficult. It requires new idea + good user experience + nice design. All three have to impress people in first few seconds. Nowadays, there is nothing really original idea. The new idea is combined two or more ideas together.
I went the Interaction 10 hold by IxDA. There was a topic called “Thinking Like a Storyteller” presented by Cindy Chastain caught my attention. Cindy used a move as an example and explained how to apply storytelling for application design and web design. Good storytelling drives users experience deeply into the application.
Recently, I read two articles about Better User Experience Using Storytelling part I and part II from Smashing magazine. They use different examples to talk about how storytelling can make user experience well.
Back to GoHitchhike, the storytelling bases on the users post stories of their emotional objects and trip experience. When other users read these stories and feel themselves doing the same things, they will be more into the interaction of GoHitchike physical and virtual.
I would like to invite everyone to my MFA thesis presentation. Here is the info:
– Topic: GoHitchhike ~ Object-centered Social Networking Site: To Bridge Online and Physical Interactions
– Date: Feb. 19th (Friday)
– Time: 3pm-4pm
– Location: Room 211, Montgomery Hall
For those you can’t make it, I will post my ppt latter.